Format Factory is a multimedia conversion software that supports a wide range of file formats including video, audio, and image files. It comes with a user-friendly interface and allows users to convert files to various formats, including MP4, AVI, FLV, MP3, and more. The software also includes basic editing tools such as cutting, merging, and adding subtitles to videos. Additionally, it can rip DVDs and CDs and convert them to digital formats.