Google AdWords Editor
Free software that allows you to manage your Google ad campaigns
Google AdWords Editor is a free program from Google, which allows you to manage advertising campaigns from your personal computer in the largest and most famous advertising network for the display of contextual advertising on the Internet Google AdWords. This program allows you to upload data from the online service, process and make changes, and then send it back to the server. Thanks to this technology, it is possible to create some sort of drafts, edit and check them, and then safely enter already prepared information into the online service. You can also work on such drafts offline. Also, this approach significantly increases the speed of work, because the information is downloaded once and becomes available for editing, rather than being loaded in parts when moving from page to page in the online editor AdWords.
AdWords Editor can work with multiple accounts at the same time. When you start the program, the Account Manager window opens, where you can manage your accounts, start downloading data immediately and use account searches. If you choose an account, the main window of the editor will open, where all the main work will be performed. You can download data from the server in two modes: "Basic data" - fast data download without additional information (estimated rates, information quality index, time of consideration, etc.) and "More data" mode - in this case, all available information is downloaded. Since the editor creates a database on the hard disk, it is recommended that you sometimes update the downloaded data to keep it up to date. To do this, there is a tool "Check for changes". After downloading advertising data you can work with them: add/remove companies, ads, manage keywords and targeting, change the location of advertising, set up the target audience, work with ads and much more. If necessary, statistics on efficiency, conversion, audience coverage, etc., can be downloaded in the Download Statistics tool for a given period of time. After the ad settings, the changed data must be uploaded to the AdWords server.
Google AdWords Editor allows for efficient offline editing and management of multiple advertising campaigns, increasing the speed and ease of ad creation.
- autonomous operation;
- possibility of importing/exporting advertising company data;
- the possibility of working together on a project;
- the ability to duplicate companies;
- to get statistics for a given interval;
- two loading modes for the latest changes;
- Convenient operation and high speed of operation;
- the possibility of creating drafts;
- Automatic search and deletion of repetitive keywords;
- the ability to work with a large number of accounts;
- the possibility of cancelling and restoring the changes made;
- Russian interface language.
PROS
Supports offline work for convenience.
Offers advanced search functionalities for easy navigation.
CONS
Does not support all ad types and features.
No real-time updates; requires manual syncing.
