Adblock Plus

by eyeo GmbH

Free open-source browser extension that blocks ads, pop-ups and trackers in Chrome, Firefox, Edge, Opera and Safari.

Operating system: Windows

Publisher: eyeo GmbH

Antivirus check: VirusTotal report

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Adblock Plus is a popular extension for many browsers, designed to significantly improve the appearance of the displayed pages. Browse through web pages without being distracted by annoying advertising: banners, pop-ups and video ads are blocked before they load. The extension started as an add-on for Mozilla Firefox, and today it is available for Google Chrome, Microsoft Edge, Opera and Safari, as well as for mobile devices.

This extension blocks most types of Internet advertising - banners, pop-ups, video ads including those on YouTube, and third-party tracking requests. It works with filter lists such as EasyList and EasyPrivacy, which are updated automatically, and you can subscribe to additional lists for other languages. In addition, if an advertisement still appears on a page, you can remove it with the Block element tool or write your own filter rules. Non-intrusive ads that meet the Acceptable Ads criteria are allowed by default, but this option can be turned off in the settings.

As you can see, the program is very easy to use and belongs to the category "installed and forgotten". Adblock Plus is free and open source (GPLv3) and is developed by eyeo GmbH, which also offers a paid Premium plan with extras such as cookie banner blocking. That's why it's easy to recommend for both Mozilla Firefox and Google Chrome (and other Chromium-based browsers that support the installation of extensions).

Adblock Plus improves web browsing by blocking distracting and intrusive online advertisements and third-party trackers.
Chrome, Edge, Firefox or Opera on Windows

PROS
Blocks unwanted ads, improving browsing speed and user experience.
Features whitelist functionality to support favored sites.
Helps protect privacy by limiting tracking scripts.

CONS
May cause some websites to function improperly or not load.
Sometimes misses ads or allows nonintrusive ones by default.
Might slow down browser performance when running.
AdFender
AdFender lets you block unwanted advertisements and malvertisements on any browser
Adguard
Adguard is a Windows ad blocker for people who want fewer adverts and tracking requests in their browsers and other apps.